Social Media & Campaign Manager 100% (m/f/d)

For our marketing department in the Corporate Office in Zürich, we are looking for a creative and innovative personality as

Social Media & Campaign Manager 100% (m/f/d)

to start immediately or by arrangement.

In this varied position, you will work together with your colleagues as part of the marketing team (consisting of Editorial Content, E-Commerce, Social Media and Graphic & Design) and also interdisciplinary with colleagues from the Sales and Communications departments as well as the individual hotels and our international agencies.

You are responsible for the further development of the Social Media area and the preparation and execution of the social media strategy to decisively help shape the digital identity of the Tschuggen Collection.

You cooperate with diverse people, within the team and the group, with subject matter experts throughout the entire company and with influencers and agencies, to ensure that creative, high-quality and engaging content is produced and implemented.

Your tasks include:

• Ensuring a professional social media presence across all channels (incl. Facebook, Instagram, LinkedIn, YouTube)
• Staging and presenting the hotels taking into account the CI/CD as well as the social media guidelines
• Development and implementation of the social media strategy in cooperation with the Director of Marketing
• Development and implementation of campaigns (Paid Content) at hotel and group level in cooperation with the Director of Marketing and the digital agency
• Creating and managing campaign budgets and ensuring efficient resource allocation
• Campaign tracking and analysis in cooperation with the digital agency
• Independent creation of innovative and high-quality social media content based on strategic requirements and the corporate vision (photo and moving image)
• Development of monthly and annual plans (content planning) at hotel and group level in connection with the Editorial Content and Communications departments
• Community management for all channels of the individual hotels and the group
• Planning and supervision of commissioned photo shoots and film recordings
• Development and implementation of the influencer strategy and support of influencers on-site
• Support for the graphics department in the creation of communication materials (e.g., flyers, brochures, sales collaterals, Christmas cards, etc.)
• Cooperation and support of external agencies
• Regular creation of statistics and analyses
• Co-supervision of apprentices in the Corporate Office
• Deputy tasks for colleagues of the Corporate Office in the marketing area

Your profile:

• Creative and innovative personality with experience in content creation (incl. moving image)
• Training or studies in the field of marketing with a focus on social media / digital marketing or media and communication sciences
• Several years of experience in the field of online, digital or content marketing
• Excellent knowledge of all relevant social media channels as well as in handling the Facebook Business Manager
• Experience in influencer marketing as well as direct exchange with influencers
• Very good knowledge of Adobe Creative Cloud and experience with social media tools
• Stylish German and fluent English in spoken and written form
• Strong organizational and coordinative skills
• Good time management
• Experience with Corporate Office structures and matrix organizations
• Problem-free handling of various interest groups

What you can expect from us

As passionate hosts, we at Tschuggen Collection are inspiring, appreciative, responsible and committed in our daily actions.
In doing so, we take responsibility for our environment and society and also give young talents opportunities to grow within our teams.

• Modern workplace in the center of Zürich with best connections to public transport
• Annual continuing education opportunities
• Preferred conditions for overnight stays in the hotels of the Tschuggen Collection and in all Swiss Deluxe Hotels
• Preferred conditions and discounts with our partners in the destinations (e.g. water sports school in Ascona, mountain railways in Arosa and St. Moritz, AMAG, Sunrise)