Marketing Specialist - Focus CRM 100%

With our four casinos in Zürich, Pfäffikon SZ, St. Gallen and Winterthur as well as the Online Casino, we are the leading casino group in Switzerland. Our versatile offering is complemented by our technology company Swiss Casinos Technology as well as the restaurant George Bar & Grill above the rooftops of Zürich. Are you our marketing & CRM joker and do you enjoy keeping many balls in the air and driving marketing campaigns forward together with our Customer Experience team? Marketing Specialist - Focus CRM (a) 100% Your Game You take responsibility for the implementation of 1-step to automated, dynamic multi-step campaigns in our Campaign Management Tool. This includes A/B tests and test campaigns as well as the evaluation and analysis of the campaigns, derivation of insights and learnings for the optimization of campaigns and preparation of the relevant key figures for internal stakeholders. You develop creative, data-driven newsletter ideas. In doing so, you always put yourself in the view of our guests and build the flows in the sense of a perfect and smooth Customer Journey. You take over the control of offline and omnichannel campaigns for our four landbased casinos. You receive briefings from the casinos and know exactly when these are to be implemented 1:1 and when they can be critically questioned and optimization suggestions developed. You take responsibility for content maintenance in the CMS of our website including quality assurance and fixing bugs together with our agency. You have a good sense for high-quality advertising materials and take over the ordering of advertising materials, giveaways, premiums and various print materials. You also maintain our web-to-print tool as well as the content in the premium shop. You support the marketing and CRM team in the operational implementation and coordination of ongoing marketing activities. Our Rules of the Game You have a completed vocational training with further training in the field of Marketing/Digital Marketing or a completed degree in the field of Marketing. You bring at least 7 years of professional experience in the field of marketing, digital marketing, campaigning or another marketing-relevant environment. Ideally, you already have experience with loyalty systems. You understand Campaign Management systems and Content Management systems and it is easy for you to familiarize yourself with new systems. You have a good understanding of data to make data-driven decisions for new campaigns, a logical way of thinking and easily understand complex relationships. Operational implementation, creation of timings, quality assurance, prioritizations and dealing with CD specifications are the foundation of the activity. Production technical know-how is an advantage. Stakeholder management is in your blood and you love working closely with the teams from marketing, the casinos, analytics and legal and you maintain collegial contact with our external suppliers and partners. You are flexible, like to coordinate several topics at the same time and are an absolute team player. You act independently, learn and communicate confidently in German as well as English. Your Playing Field We offer motivated personalities an extraordinary working environment in a unique casino atmosphere. Your screens are in the heart of Zürich, near the HB. So definitely not an ordinary workplace – and a job with a WOW effect! In addition to diverse development opportunities, generous social benefits, public transport discounts and birthday-, other attractive benefits await you! Lets Play! Do you really feel like an exciting game? Wonderful, then we look forward to getting to know you. Our joint game begins immediately or by arrangement. Please submit your application exclusively via our online application form. Grüninger is happy to answer your questions. More about our benefits at: jpid7242e59jm jit0729jm jiy26jm