Social Media & Online Marketing Manager (m/w/d) - 60% annual working time

Zermatt Unplugged 5 days in April, 17 stages, over 130 concerts and a backdrop that is second to none. Zermatt Unplugged brings music back to its essence. Intimate acoustic concerts, emerging talents and lived hospitality create a unique festival experience - characterized by a connection to nature and attention to detail. For the maintenance of our digital channels, we are looking for an organizational talent as Social Media and Online Marketing Manager from September 1st or by agreement. During the intensive phase from November to April, you are fully utilized (80-100%), but in return, you benefit from a lot of free time in the summer. Website Spotify Your tasks • Brand ambassador & storytelling: You translate the DNA of Zermatt Unplugged into aesthetic storytelling. It's not just about clicks, but about long-term brand maintenance, emotional bonding and high-quality content. • Content creation & channel management: You plan, create and publish content on Instagram, Facebook, TikTok and LinkedIn. You also take care of our Spotify playlists and Songkick. • Concept & production: You develop creative content concepts for the time before the festival and the festival days. You control and coordinate our external creatives (graphics, film, animation) for daily content. Over the summer months and for short-term postings, you create content yourself by adapting existing material (photos, video assets). • Paid media & campaigns: In consultation with marketing, you plan and launch digital campaigns independently (social ads for Meta and Google). You request the necessary assets from our external creatives. You manage the budget in a targeted manner, including performance optimization. • Festival communication: During the festival, you implement the editorial plan on site and lead the communication team. Your profile • Experience & mindset: Solid experience in social media management (ideally event/culture/music). You see yourself as a storyteller, but also bring the necessary technical know-how for campaign planning and implementation. • Ads expertise: Experience in setting up campaigns independently in Meta Business Manager and Google Ads. • Content skills: A pronounced sense of aesthetics. You can produce channel-suitable content from videos and photos yourself and master the common editing tools. • Communication skills: Text-secure and style-secure in German and English, with the talent to tell emotional stories in an exciting way. • Festival mindset: High affinity for music and pop culture, resilient in stressful moments and willing to work evenings/weekends during the festival period. Interested? Do you feel addressed? We look forward to your application dossier by email to Rebecca Streubel.