Marketing Automation Specialist (w/m/d) 80-100%

NZZ is one of the most significant private media companies in Switzerland. It focuses on high-quality, independent journalism and has represented civic-liberal perspectives since 1780. In addition to its two flagships "Neue Zürcher Zeitung" and "NZZ am Sonntag", the portfolio includes various other NZZ titles, event series, podcasts, and TV formats. The NZZ Berlin team offers readers an in-depth look at the Federal Republic in addition to extensive reporting from all over the world. Democracy, pluralism, and a free economy belong together because they are the only ones that guarantee the development of the individual. Marketing Automation Specialist (w/m/d) 80-100%. ###

Your tasks

• Development and technical implementation of omnichannel marketing campaigns via channels such as e-mail, web, app, WhatsApp, telephone marketing, and social media
• Monitoring and analysis of the performance of ongoing campaigns to gain insights and implement improvements promptly
• Responsibility for ensuring that customer interactions are optimized across all NZZ touchpoints through always on journeys
• Generation of ideas for new omnichannel measures, which are refined and implemented with those responsible for acquisition and retention
• Continuous upskilling on the MarTech tools Moengage, Piano, Purchasely, and Adjust, to profitably integrate the latest developments into campaigns
• Close cooperation with channel specialists for Paid Media and Awareness for best practice exchange and mutual support of campaigns

Your profile

• A completed degree in marketing, business administration, communication, or a related field
• Several years of experience in the technical conception and implementation of marketing campaigns
• Sound knowledge and experience in the use of marketing tools and platforms (e.g., HubSpot, Salesforce, Moengage, Google Analytics, Mailchimp)
• Deep understanding of data, its interpretation, and the derivation of actionable insights
• Ability to manage multiple projects simultaneously and complete them on schedule
• Clear customer focus and quality standards in the sense of a premium positioning
• Enjoyment of creative solution approaches and innovative marketing strategies
• Excellent written and oral communication skills in German (native language) and English

Our offer

• A multifaceted and challenging field of activity combined with a high degree of independence
• A collegial and respectful working atmosphere with an open culture of conversation, mutual appreciation, loyalty, and trust
• Ambitious team in Berlin and Zürich
• Liberal compass and a deeply anchored value system of quality, independence, and a business-friendly attitude
• Diverse continuing education opportunities
• A great working environment: We support the compatibility of professional and private life. Flexible working hours and a certain amount of home office are a matter of course. Our office is centrally located in Berlin
• Permanent employment relationship: We rely on long-term cooperation

Rico Grass, HR Business Partner
+41 44 258 17 12

Are you interested? Then please upload your complete online application including a cover letter, stating your availability and approximate salary expectations via the applicant platform.