Regional Trade & Live Marketing Manager EMEA

As Regional Trade & Live Marketing Manager EMEA, you will translate Hemro's global trade and live marketing strategy, which is developed at the headquarters in Zürich, into sustainable growth in Europe, the Middle East and Africa.
You turn every trade marketing activity and every event in your region into a growth opportunity, combining creativity, performance and close collaboration with our teams, sales partners as well as Direct-to-Consumer (D2C) channels.
Your area of responsibility covers both the Professional and Home sectors.

Your tasks

Trade Marketing

• You translate the global trade marketing strategy into regional plans tailored to the respective market and sales channel requirements, thereby promoting strong sell-in and sell-out performance.
• You implement the omnichannel toolkits and trade marketing programs of the headquarters in your region and adapt them to local needs – from POS materials to digital marketing tools. In doing so, you ensure a consistent brand appearance.
• You plan and implement regional trade and performance marketing campaigns across D2C and partner channels, defining clear KPIs and optimizing measures with regard to their measurable business results.
• You are responsible for the joint annual regional planning with the key stakeholders.
• You support our sales partners with suitable tools, training and tailored marketing measures to promote their market success.

Live Marketing (Events)

• You are responsible for the regional event and live marketing calendar within the framework of the global guidelines of the headquarters.
• You plan and organize Hemro's participation in selected trade fairs in your region – from conception and briefing external agencies to on-site implementation and follow-up and accompanying communication.
• You design and organize your own Hemro events in your region.
• You work closely with selected sales partners to successfully implement trade fairs and coffee festivals according to the specified toolkits.

Cross-functional collaboration & market analysis

• You work closely with the regional Sales, Product, Brand, Digital and eCommerce teams and ensure that all marketing activities are aligned with the commercial goals and the brand positioning.
• You analyze market and competitive developments as well as insights from events and pass these on to the headquarters to continuously develop the global strategy and the marketing toolkits.
• You create KPI reporting for the individual activities and are responsible for the regional budget as well as cooperation with external agencies and service providers.
• At least 5 years of experience in trade marketing, channel marketing, shopper marketing or event marketing, ideally in the areas of specialty coffee, premium household appliances, gastronomy equipment or durable consumer goods.
• Proven experience in the planning and implementation of marketing campaigns with sales partners, retailers or key accounts as well as knowledge in the area of D2C or eCommerce.
• Practical experience in event management, from conception to implementation, including trade fair appearances and own event formats.
• Entrepreneurial and commercial thinking: You orient yourself towards sell-in, sell-out and return on investment (ROI) and not just reach.
• Very good English skills in spoken and written; further language skills are an advantage.
• Genuine interest and enthusiasm for coffee; barista experience or an SCA certification is a plus.
• Willingness to travel, including participation in events on weekends.
• A newly created position with real responsibility for a region and direct influence on turnover.
• A small, international team with short decision-making paths to the corporate headquarters as well as to the sales and marketing management.
• The opportunity to work with leading brands in the field of coffee grinders and a global specialty coffee community.