Head of Marketing & Digital 100%

Do you think about marketing holistically and want to make a difference? Then you've come to the right place. As Head of Marketing & Digital, you are responsible for the marketing of our gastronomy and hotel businesses as well as the Digital Marketing area. Together with your team, you develop effective marketing strategies and measures, successfully position our diverse offerings in the market, and actively drive the further development of our digital activities. In doing so, you combine creativity with entrepreneurial thinking and always keep performance, target groups, and impact in view. As a leader, you promote trustful and interdisciplinary cooperation and know how to bring different perspectives together towards a common goal. You develop your team professionally and personally and create an environment in which responsibility is taken, ideas are contributed, and shared successes become possible. In doing so, you work closely with Sales & Account Management, Communication & Brand, Sustainability, Operations, and other specialist departments. We are looking for you as a new team member to support us as Head of Marketing & Digital immediately or by arrangement. Your area of impact: --------------------- • Responsibility for the strategic further development of marketing and digital marketing in coordination with the Chief Brand Experience & Sustainability (CBESO) as well as for annual planning and implementation • Development of integrated marketing and digital strategies with a focus on customer needs, market potentials, and effective programs, concepts, and campaigns • Leadership, coaching, and further development of the marketing team as well as promotion of trustful, interdisciplinary, and performance-oriented cooperation • Strategic responsibility for the Digital Marketing area including further development of the websites of ZFV and Sorell, performance marketing, SEO/SEA, analytics, as well as the targeted use of new technologies and AI • Development and assurance of high quality for all marketing campaigns, initiatives, and POS measures • Responsibility for the planning, prioritization, and management of projects as well as for budget, resources, and cooperation with external partners and agencies • Close cooperation with Sales & Account Management, Communication & Brand, Sustainability, Operations, and other specialist departments for successful market development and further development of our offerings • Ensuring efficient processes, governance, as well as reporting, analysis, and impact measurement for continuous optimization of marketing and digital performance • Responsibility for the timely planning and implementation of marketing and communication measures for projects as well as business openings and closures Your strengths: -------------- • University degree or higher vocational training in marketing, business administration, communication, or hospitality management • Alternatively, sound advanced marketing training (e.g., federal diploma, CAS, or MAS) with basic training in hotel management or gastronomy • Several years of professional experience in marketing, including several years in a leadership role -- ideally in a hospitality, service, or FMCG environment • Proven experience in the development and implementation of integrated marketing and digital strategies • Sound know-how in digital marketing (including performance marketing, SEO/SEA, websites, analytics, and AI) as well as the ability to lead and develop specialists professionally • Experience in leading and developing teams as well as in managing complex marketing projects • Strategic and entrepreneurial thinking combined with high implementation strength as well as strong prioritization and decision-making competence • Enjoyment of interdisciplinary cooperation as well as strong communication and stakeholder management skills • Very good German skills as well as good English skills; French is an advantage • Confident use of MS Office as well as common marketing, CMS, analytics, and project management tools • Strategic and entrepreneurial thinking • Leadership and coaching • Interdisciplinary cooperation & stakeholder management • Customer, market, and user orientation • Goal and performance orientation • Readiness for innovation and change • Integrity and sense of responsibility Our company: -------------------- The cooperative ZFV-Unternehmungen (ZFV) creates inspiring meeting places together with partners, inspiring with hospitality and authentic experiences. Founded in 1894 by visionary Zurich women citizens, ZFV also places special emphasis on innovation and sustainability today. In over 200 businesses across Switzerland, ZFV employees take care of the needs of customers and guests. Areas of activity include restaurants, cafeterias, staff restaurants, hotels, mobile catering solutions, caterings, bakeries, and daycare centers. The cooperative actively shapes society and takes a stand for the environment, equal opportunities, as well as inclusion, and lives hospitality for a society in which we all want to live. Interested in actively shaping the future together with us? Send us your complete online application.