Lead Organic Growth & AI Search 80-100% (f/m/x)

comparis.ch is the leading comparison platform in Switzerland. For 30 years, we have been comparing tariffs and services from health insurance companies, insurers, telecom providers, as well as banks and offer the largest Swiss online marketplace for cars and real estate. With comprehensive comparisons, we create transparency and help our users to make the right decisions for them. With over 80 million visitors per year, we are one of the most used websites in Switzerland. Four out of five people know us as THE independent comparison platform in Switzerland. Now that we are done with the company part, let's get to the point: We need your support!

• You develop and are responsible for our SEO, GEO, and content strategy to drive organic growth across search engines and AI-supported platforms.
• You identify and prioritize growth potential through keyword, search intent, competitor, and performance analyses.
• You lead SEO and GEO initiatives and actively participate in content creation and the optimization of landing pages to increase qualified traffic, leads, and conversions.
• You work closely with the teams from Marketing, Product, Tech, and UX to implement scalable and high-performance solutions.
• You assume functional leadership of internal specialists as well as external agencies and ensure high-quality implementation with measurable business success.
• You continuously analyze organic search performance, monitor new developments in the field of AI-supported search, and optimize our strategy based on relevant KPIs and ROI.
• Several years of practical experience in the areas of Search Engine Optimization (SEO), organic growth, and content strategy in the digital environment.
• Sound specialist knowledge in technical SEO, content optimization, search intents, and conversion-oriented landing pages.
• Solid understanding of Generative Engine Optimization (GEO), AI-supported search, and the evolving role of Large Language Models (LLMs).
• Proven ability to develop strategies, implement them operationally, and achieve measurable results.
• Strong analytical and entrepreneurial thinking with a focus on traffic, lead generation, conversions, and Return on Investment (ROI).
• Very good skills in data analysis and data visualization.
• Practical experience in handling Google Analytics, Google Search Console, Google BigQuery, Google Cloud, Google Data Studio, and Tableau.
• Experience in managing external agencies as well as in the functional leadership of internal specialists.
• Proactive, entrepreneurial-minded, and solution-oriented personality with strong communication skills and high competence in stakeholder management.
• Excellent presentation skills, including experience in using tools such as Microsoft PowerPoint.
• Excellent oral and written English skills. Knowledge of German, French, or Italian is a great advantage.

As Lead Organic Growth & AI Search, you have the opportunity to actively shape the future of organic growth at the leading comparison platform in Switzerland. You assume responsibility for our SEO, GEO, and content strategy and combine proven approaches of search engine optimization with the new possibilities of AI-supported search.

In doing so, you work closely with experienced colleagues from Marketing, Product, Tech, and UX and enjoy a lot of creative freedom to implement your ideas into measurable business successes.

With a modern marketing and data tech stack, we offer you a dynamic working environment with flat hierarchies, short decision-making paths, and a lot of personal responsibility. In addition, we live a corporate culture characterized by transparency, respect, and trust.

Continuous learning and personal development are a matter of course for us. We specifically promote individual development as well as knowledge exchange within the team.

Furthermore, you benefit from a 40-hour week with flexible working hours, the possibility for home office and remote work, as well as the option for unpaid leave.

Then do not hesitate and apply for our position today. If you have any questions, Daphne, our People Management Lead, is happy to assist you. We look forward to your application!

Note for recruitment agencies: We exclusively consider direct applications.

comparis.ch, Daphne Rühl, People Management Lead
Birmensdorferstrasse 108, 8003 Zürich
Tel: +41 44 360 53 73