(Senior) Growth Marketing Manager

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast. Important notes: It's possible to take up this role based at our offices in ECUBLENS (VD). What impact do you have? * Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value. * Win the right customers in the regions where growth makes sense. * Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns. * Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit. * Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities. * Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region. What do you offer? * Education: Completed degree (university / university of applied science / higher technical college) * Specialization: Business, Marketing, Economics or another related field * Experience: Min. 5 years in Growth, CRM or lifecycle marketing in e-commerce or digital products * You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions. * You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps. * You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention. * You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation. * You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made. * You build journeys, segments and tests yourself in a customer engagement platform ( , Braze) and work confidently with dashboards and cohort analyses. * You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work. * You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation. * English (B2) * German (B2) * French (ADVANTAGEOUS) What do we offer you? * Personal responsibility & freedom: We value direct communication and involve our employees in the decision-making process * Sports and fitness offers: We value your health and offer CHF 250.- per year when taking out a sports subscription * Cumulus points: Benefit from additional Cumulus points * Central working location: Offices close to the train station, in the center of Zurich Only online applications can be accepted on the applications portal. Recruitment process * Time-delayed video interview * Interview with HR & specialist department * Technical interview with case presentation * Getting to know the team * Reference information Contact Ms. Katharina Höttermann Talent Acquisition Partner No suitable vacancies? Set up a search subscription to ensure you receive suitable job vacancies conveniently by e-mail. [Set up a job subscription](< >) j4id10464443jm j4it1044jm j4iy26jm